Consummity
Consummity
To dig deep, to develop long-term strategies or to test tactical actions, to co-create new concepts, products and services. Consummity® is a community of people interacting in a digital space specially designed to forge a shared, fun and reliable workspace.
It is a methodology that combines the informality and ease of the spoken word with the rational creation of answers written over the course of time. A natural means of gaining access and observing what people think and feel when faced with diverse situations and stimuli that leave an emotional and rational footprint.
Features
An open channel that allows continuous dialogue with your customers.
Quality information that is geared to what you really need to know.
Varied approaches: open, unstructured dialogue in chats and forums; testing and validations through surveys; works designed for the short, middle and long-term.
Multiple objectives: exploring, inquiring, co-creating, relating, validating.
Can be used to work with subsegments within a single universe (for example, consumers/non-consumers in a given category; coach, business or first-class passengers).
Multiple languages: text, graphic, audiovisual.
Instant, elaborate reports.
Price Intelligence
Price Intelligence
Based on the idea that price is one of the most important variables in any commercial strategy, a solid price intelligence solution is fundamental to achieving business objectives.
Price elasticity
We apply conjoint analysis to understand the price elasticity of a category before building a simulator that allows our customer to try out different prices and observe the impact these have on their sales volumes along with those of the competitors and adjacent categories (i.e. if the price of beef rises, the sales volumes of chicken and pork increase).
Opinantes
Opinantes
Building a centralized, multi-channel database provides us with great data management efficiency (in terms of both time and cost-effectiveness) and results in the generation of the kind of high-quality information necessary to compete in the market.
We refer to it as multi-channel because data are obtained from a variety of sources. For example, the interaction of people via analog and digital media, pre-existing and new transaction data, or targeted surveys with pre-defined goals.
How it works
A wide range of uses: a search engine for files, a tool to generate dashboards or analyze relational data.
Works from the cloud, no installation required.
More relevant indicators with accessible graphics, updated in real time.
Opportunity Test
Opportunity Test
When people decide to shop and/or consume a certain product/service, they don’t do so based on a single variable. We would all prefer to buy the best product possible, which, additionally, portrays the best possible image of ourselves, and all at the best possible price.
But, achieving all of this simultaneously is hardly ever possible, so we take into consideration a combination of different variables and, in the end, choose between one thing and another. For instance, someone might be willing to pay 10% more for more convenient packaging, or for a product promoted by Messi. But they wouldn’t be willing to pay 30% more for the same thing.
With this in mind, Opportunity Test is a solution that analyzes the different variables as a whole (Conjoint technique) with the goal of maximizing sales and profitability, when there are several alternatives to choose from, regarding factors such as:
PricePackagingPromotionsLocations
CelebritiesConceptsPortfolio
Benefits
More in tune with people’s decision-making process than single variable analyses.
Provides a comprehensive analysis of the product (or concept, claim, pack, etc.) by including all factors in the assessment.
Identifies the best combinations and assesses the importance of each factor for consumers.
The competitor’s products are brought in when evaluating alternatives.
Responds to both tactical objectives (i.e. promotions) and strategic goals (i.e. price strategy).
UX Analysis
UX Analysis
What is it used to do?
Commonly applied to digital interfaces, UX Analysis is used to optimize processes and conversion levels by analyzing use patterns and creating a more pleasurable user environment.
How does it work?
Different methodologies allow us to understand what users think and how they react to an application, website, etc. There are individual and group methodologies, with expert moderators and analysts. UX can be applied at any stage during the development of a product or service.
Actionable Information
Specific patterns are analyzed in terms of both design as well as consumer behaviors, emotions and what a brand conveys. The information is actionable and also aims to enhance user experiences in the proposed environments.
Benefits
Aligning companies with customer satisfaction by making the user experience more pleasurable.
Notably improves conversion rates, eliminating obstacles and creating a more pleasant environment.
Generates quicker and more efficient digital processes for users, with a direct impact on sales and profitability.