Perceptions about digital service. Resistance or integration. Challenges to digital access.
The digital era rests on one fundamental conviction: technology makes life easier and helps us resolve problems. Although this belief is widespread, and there is a broad consensus on the benefits of technological development, this doesn’t mean that everyone takes the same approach or feels the same way about technology tools or digital service models.
The omnichannel experience. Is it a need? A problem? A challenge?
Offering multiple channels for customer service does not suffice: it is also necessary to find the channel that is right for your customers and offer a customer service experience in which questions can be answered and transactions completed, no matter what channel customers choose.
Changes in Customer Service Models: From “Face to Face” to Digital Interactions
To be successful and accepted by people, any customer service strategy or initiative should incorporate a human element.
Human, All Too Human: Your Voice in the Era of Digital Transformation
How have people experienced the changes in customer service that have accompanied the digital transformation era? What are their preferences? What advantages and disadvantages have they noticed? What value to they attribute to the increased use of technology in customer transactions? What channels do they favor? What aspects of customer service make a company stand out from the rest?
Analysis of Home Appliance Prices - April 2019
In April 2019, the prices of home appliances were 35% higher on average than they had been during the same month a year earlier.
What is User Experience (UX) research and why is it so important for your brand?
Online contact has become a must for brands and services. But to implement it successfully, the user experience is fundamental to consider. Ramon Escobar, country manager at Easy Taxi Mexico, tells us about how a better user experience can set your brand apart from the competition.
Promotions, the Strategy to Sustaining Sales
According to studies we’ve conducted, the factors that weigh most heavily in a consumer decision to buy a promotional product is the percentage off the regular price and the number of units they have to buy in order to get the discount. At Argentine supermarkets, the three most common promotions in 2018 were general discounts (27% of all supermarket promotions), discounts for shoppers with a customer loyalty card (14%) and multi-buy discounts (10%).
Analysis of Home Appliance Prices - January 2019
In January 2019, home appliances cost on average 32% more than at the start of 2018. In the category of major appliances, the price hike was 42% for refrigerators, 21% for air conditioners and 33% for washing machines.
Report on Cell Phones
During 2018, the rise in dollar exchange rates had a strong impact on cell phone prices. Thanks to our Price Intelligence solution, we are able to analyze the price variation between January and October of 2018.
Listening to the User
Digital transformation only takes place when technology and people understand each other.This is why a platform’s user experience must serve as an anchor for the needs and desires of those using it. This is the understanding of Mercado Libre.
